Pay-Per-Click - PPC Advertising

Overview
Pay-per-click advertising allows you to advertise directly an ad or hyperlink to your website on search engine result pages .Your ad campaign will be shown every time when your ad campaign criteria meet i.e. geographical location, keyword or key phrase on Google, Yahoo & MSN.

The PPC advertising program for most popular search engines (Google, Yahoo & MSN) have the following characteristics:

  • You specify your budget limit.
  • You select keywords and/or regions that you want your ad to appear in.
  • You create ads visually.
  • You bid a certain amount for each visitor clicking on your ad against your ad criteria.
  • You use reporting tools to monitor the effective ness of the ad campaign (higher click through rates for individuals more likely to purchase your company’s product or service).

PPC Advantages
PPC advertising has several advantages over other forms of online advertising, including:

  • You specify your own price. You set the limits that how much your ad(s) can eat your budget. For search advertising, you can choose a different price for every keyword you bid on. We optimize ad bids to keep their costs low by our proven & solid past experiences.
  • You choose your keywords. With PPC advertising, you can be very specific about where you want to show your ads. You have total control over your keywords at all times and can make changes on a daily basis. This can be very flexible and responsive to your needs.
  • You pay only for success. You pay only when one certain type of actions are taken place referred by search engine to your web site. For example, placing order, account registration and fill survey form. All these things are called CPA (Cost per Action). This technique is very cost effective because you will never pay un potential traffic.

Our Approach
Running Pay-Per-Click campaigns in conjunction with search engine optimization activities is total marketing formula. This can knock out your competitors if you beating them on organic search results and also at paid marketing i.e. PPC. While running your PPC campaigns, SEO ignition Consulting will make sure to track & report Return on Investment angainst your PPC compaigns and will further take pro-active measures to increase your conversion rates.

Whether your firm needs to start a PPC campaign or is currently running any PPC compaign, SEO ignition Consulting can assit you to increase CTR (click through rate) and the quality of those visitors by:

  • Finding the ads that attract visitors to come to your site.
  • Identifying which quality keywords to bid on for cost saving with greater traffic effect.
  • Bringing users to the exact web page that highlights the key service/product they are looking for.
  • Making site network, hub pages by Registering additional domain names