Search Engine Optimization ignition Blog

SEO ignition is redesigned with full of bussy time. But this gives the SEO ignition ultimate new birth to its new look & website.

Time factor plays very well, when a single person managin whole the stuff with bunch of other stuff along with his professional job. That’s happend with me, but too late I managed somewhat.

Guys, lets start a new jurney to Search Engine Optimization now, I am arranging some extra techie stuff with me. Like, Laptop with EvDo broadban so that I can do work while roaming, on the road, on the trip or back to my village. Inshallah new dedication will be always with me.

Here are 5 easy ways to drive traffic to your website. Do them well, and you’ll be swimming in traffic. Do them poorly (or not at all), and the worst thing that can happen is….nothing.

• Comment on other people’s blogs
  • First off, it’s an easy thing to do. If you are an active reader of blogs and see a topic to which you can add value, do it!
  • Your comment will be there forever, so that any future crawls by Google or views by people will pick it up.
  • When you provide a link back to your site, it helps with your own site’s ranking.
  • Ensure that your comments are inspired enough to add value. The world has enough spam and mindless comments, so don’t add to it.
  • Don’t do this as an afterthought to your traffic-generation plans. Do this daily and on a regular basis. Your traffic and other bloggers will benefit.

• Write good, “sticky” content generates a response in people.
  • When other people comment on your blog entries or Digg your site, it gives social proof of your authority on a topic and will cause search engines to index the relevancy of your site.
  • The more authority that you have on a topic, the more people will write about/link to your content further establishing you as an expert.
  • If you need an example of this, think Seth Godin. What image comes to mind? Aspire to that.

• Adwords and Pay-Per-Click are good, but nothing is better than good ole’ free search engine traffic
  • LSI (Latent Semantic Indexing) Algorithms are how Google analyzes the content of your site for relevant and related keywords. In the old days, Google would look at the frequency of words on your site and index them appropriately. For example, if you sold cars and had a site littered with the word “Cars” in an attempt to rank highly in Google, you’d be all set until someone did a search on “automobiles.” With Google’s old algorithms, you’d miss out on that traffic. If you write in a natural language and have good, solid content that is related to the topic that you are promoting, then you should see traffic coming through search engines.
  • Evaluate the content on your site thoroughly to ensure that the search engines are seeing you the way you want to be seen. Open an account with Google Adwords and use their keyword generation tool to scan your site. It will come back with a list of recommendations for words that it thinks would work well were you to start an Adwords Campaign. Do those words describe what you are hoping to accomplish with your site? If you, you’re golden. Odds are, there are some surprises or omissions. Correct those by creating or refining your content.
  • Traffic coming from search engines is much more likely to convert to a sale or a prospect. Why? You answered their need early on in their search.

Each of the points above deserves a great deal more detail, and I will continue to delve into each in the future. However, I am a big fan of lists that tell me what to do quickly (and I also don’t like long, drawn out blog posts), so I thought that I would keep this list short.

Please share your thoughts on these ideas or let me know if there are any other topics you would like me to cover in later posts. My next post will delve into topics such as how to benefit from social bookmarking, email lists and RSS feeds.

Yesterday I had a conversation with pure play online store. They were struggling with balancing the costs of their SEM and SEO mix. PPC can be wickedly expensive if you want your brand, product or service to be in a 1-6 page ranking. The only way to win the war is by selecting your battles and aligning your resources wisely.

They had not prepared the battlefield and were burning through Adword buys at great cost.

The first step of battle is making sure your site is ready for a campaign. And that means getting the usability optimized, and making sure the site is search engine friendly. If your site is friendly and aligned with the search engines your organic listing will rocket as will your sales. When one of my clients started to fine tune their site to convert leads from AdWords I saw a leap in sales conversions between 30-45% . The other side benefit was by combining a well-structured site with an accomplished AdWords campaign they saw the cost per acquisition decline by over 55%.

When you do your SEO preparations have in mind which search engines you want to optimize for. Google, Yahoo and MSN all have different approaches. In a surprising study Covario showed that “Certain search engine optimization (SEO) techniques may have very different organic search ranking results depending on the search engine used” The study, based on data from 300 brand Web sites, took place from March 1 through October 15 of last year. Data was collected from Covario’s Organic Search Insight software which tracked Covario’s clients’ SEO practices and their resulting improvements in organic search rankings on Google, Yahoo and MSN. During the study, the software crawled each of the brands’ Web sites two times per month.

According to the study, Google was 15 times as sensitive to technical issues when compared to Yahoo and twice as sensitive when compared to MSN, Macdonald said. In addition, Google was about 25% less sensitive to content issues than the other engines. Google was 50% more sensitive to quality links than MSN, while Yahoo wasn’t sensitive to links “at all,”

My recommendation is take SEO very seriously. Give it time and allocate 10-15% of your online spend to it. It’s a hidden asset that costs little to deploy and has great results – over time.

This article aims to explain why we believe social bookmarking is the future for search engine placement. But there is a good chance that you have never heard of social bookmarking and haven’t a clue what it is let alone why we think it holds the key to search engine placement. So allow us to explain…

What is Social Bookmarking

Social Bookmarking is effectively the practice of sharing and rating links via sites like del.icio.us, digg.com or stumbleupon.com (amongst others). What happens is you create an account with one of more of these social bookmarking sites and post links to sites which interest you. If lots of other people share your interest in the links you have posted, (ie: they have posted the same links) these links get shown in prominent locations of the social bookmarking site.

Effectively social bookmarking is like sharing your favourites list with the World Wide Web.

How is social bookmarking relevant to search engine placement?

Well to begin with Social Bookmarking web sites list links, popular links, what’s more the social bookmarking sites themselves tend to have very high natural PageRank. So if your site is featured on a social bookmarking site, then this is an excellent inlink to your web page.

Furthermore, search engines like Google have always been keen to introduce an element of human opinion and peer review into their search results. Hence their PageRank algorithm which treats each link to your web site as a vote for your site from another webmaster.

This kind of human review is replicated in social bookmarking web sites.

Links which are bookmarked by lots of users on social bookmarking web sites are effectively been ‘voted for’ by lots of individuals, this only helps to re-enforce the PageRank principal of peer review. With this in mind, I would expect search engines to pay extra attention to links featured prominently on Social Bookmarking web sites. Furthermore, I would bet good money on one of the major social bookmarking sites been acquired by one of the major search engines (Google, Yahoo, MSN or Ask) within the next 12 months. In fact Google has already started to feature StumbleUpon Reviews in its search results.

What you can do

My top recommendation is to add social bookmarking links (like those displayed on the foot of this page) to the pages within your site. This will encourage your visitors to bookmark your pages on any social bookmarking site where they have an account. Obviously you need to write quality, noteworthy content if you want this to happen regularly.

Of course you can bookmark your own pages, but that will have relatively little impact without wider support. Also its important to regularly publish new content, as fresh, news driven pages are more likely to bookmarked for reference than static pages which have been around forever.

What’s it like to work for a world class SEO? What secrets could you glean on website promotion? The SEO business is sexy, exciting and challenging. While most people want to improve and promote their site, web promo companies often deal with such diverse clients, it sharpens their instincts for what works and what don’t work in the SEO game. This article presents a few tricks, tips and myths about how to SEO your website into GOOGLE heaven.

Content + SEO = Top GOOGLE Positions

If you have great content and decent SEO techniques, you’re webs site should do pretty well in the search engines. If you have SEO stuffed pages full of garbage keyword phrases, sooner or later, you’re gonna pay the price. There are too many billions of dollars at stake for cheap tricks to raise search engine rankings for long. Combine great content with great SEO instincts and bang… you’re website traffic will skyrocket. Here are some common tips, you may have heard, but are worth repeating.

Website Design – SEO Strategy
If you can’t highlight and grab the text off of your website – look out! If you can’t grab it and paste it into a document, how do you think a search engine is gonna read it put it in their search engine. Sure, people will tell you, don’t worry, the search engines index it not problem. Maybe they are right, my gut say Watch Out! Keep it simple!

Keyword Selection – SEO Strategy
You can spend hours researching your keywords, try lots of combo’s and still get zero results in the search engines. What the problem? CONTENT! The key words and the content have to flow together. For example, if you write about dog grooming and switch to a few cat grooming examples, you may defeat your SEO efforts. If you write for the search engine like you were talking to a ten year old, you’ll probably get much higher SEO results.

Meta Tag Mania – SEO Strategy
There are tons of meta tag how to’s to read and confuse you. Here’s a tip for writing better meta tags – pretend you’re asking them out on a date and just say what you have to say without all the bull corn. For example, “I’m ah, going to be in the area this evening, and wonder if you would ahh. oh yeah and I just rebreed something… ah, what was I trying to say is ahh, there’s a nice film tonight if you would like to ah… Now compare that speech that never got to the point with, “Look girl, I think you’re beautiful, would you like to see a movie with me?” And shut up!!!

Copy Writing – SEO Strategy
Ditto for the copy writing – less is more. Pretend you’re writing for NPR. What do they do? They tell you what they are going to tell you, tell you what the have to say and then tell you what the told you. NPR are no dummies, if that’s what they do, it must be good so jump on the band wagon and blow your trumpet.

Image Tags Copy – SEO Strategy
By the time you’re concerned with adding image tags to SEO your website, you either have a great site way, way up their in the search engines or you’re a SEO junky that needs help. No body can assure you #1 rankings on Google so don’t set your sails for impossible goals. Someday, we’ll all wake up in the 1980’s again and discover the sense of freedom people back in pre-internet era.

Introducing the newest member of the AdSense ad family–click-to-play video ads. Video ads will compete in the same auction as text and image ads for placement on your site, and as we’ve mentioned before, increased competition in the ad auction means increased revenue potential for you. Video ads open your site up to a whole new type of advertising that is engaging and highly relevant for your users.

After much anticipation it appears that Google Video ads are now live in the United States. At present the main sector that appears to be testing this AdWords tool is the Telecoms sector, namely Black Berry Phones and AT&T.

View here the example of video Adsense

 https://www.google.com/adsense/static/en_US/video.html 

What is Link Building?To index in Google you should have at least one incoming link from other site that is already indexed in Google so that when Google will crawl that website the crawler will follow link that are coming to your website and then your website will be crawled.Link-building is a tedious, long-term strategy. It takes time and effort to get links placed on another site, more time for the search engines to find the links, and more time for them to include those links in the ranking algorithm.

Before we begin with link building Your website must contain high-quality, useful, timely content that people will actually want to link to. so you need to spend more time creating unique and relevant content, and less time on pictures, flash, frames and some other type of graphics, because crawler cant read these thing, they can read only the text in your site, so this point should be kept in while developing a site.

What is the need of links.

Link building is the main part of SEO and SEO is a type of Search Engine Marketing. So for effective Search Engine Marketing, we need a Effective Link Building

Obtaining links from other websites is a time-consuming process. However, without other sites that link to your site, you will likely not rank well on Google for your keywords. More businesses fail to get rankings in Google because of an insufficient number of quality links than any other competitor. Your objective is to obtain the highest number of high quality links. Having lots of links is also important for bringing traffic to your site. By growing and maintaining an active link exchange effort, your traffic risk can be decreased. Link-building also makes you immune to tweaks in search engine algorithms. Links are forever. Each link individually won’t drive much traffic to your site, but hundreds of links in the aggregate will over time. Traffic you receive from links on many different sites may eclipse traffic you obtain from Google in the long term.

So for high ranking you should have maximum inbound link

Quality of Links

There are many factors that tell the quality of link

1. No link farms, ffa’s, gambling, pharmacy, illegal, violent, or hate-based, blogs, classifieds, dynamic links or generally black hat links
2. Links page is reached from homepage in maximum 2 clicks
3. All links pages where links appear are indexed and cached by Google
4. All links are from unique C Class IP addresses. One Link Per DOMAIN
5. Page are not disallowed by robots.txt and NO rel=nofollow links in the code.
6. No commercial web rings or link exchange programs like Linkpartners.com, LinksToYou.com etc.
7. No redirects, JavaScript links, hidden links or links on any site that seems to have incurred a Google penalty. Only ethical work will be done.
8. A report indicating the URL where the links can be found will be given.
9. Not too many links from directories.
10. English language web sites only
11. Link page will not contain more than 50 links on the page.

Google gives more weight age if your links is coming from high PR. Taking links from .gov and .edu website also gives importance to your website
The following are some factor that should be kept in mind while doing link exchange

Off page link factor
It includes that portion of the Google algorithm that determines page importance means the page rank. If you are taking link from pr 3 page will provide more importance to your site than taking links from pr 1 or pr 0 site.

Link quality factor
Quality of links is equally important to number of links. Today quality of links highly matters for a site, quality of links includes – relevancy of site from where you are taking links, number of links on that page, position of your link on the site – means he is providing you link on home page or link page. Links on home page provides more weightage than any other page on the sites.The following points should kept in mind while exchanging link with other sites -

1. Text of the link – does it contain your keywords? (This very important)
2. Text of other links on the same page – do they also contain, or are similar to, your keywords?
3. Is the link contained in a paragraph on the page, surrounded by related text. Such links are weighted more than links that are listed on a page without any other text, such as in the footer of a page or a Sponsored Links section.
4. Title of the linking page – does it contain, or is it related to, your keywords?